put your product in the hands of real moms.
 

Who We Are

We are the trusted team behind Macaroni Kid: the nation’s largest hyper-local, family-focused publishing platform that answers the question “Mommy, what are we going to do today” for more than 2,000,000 families in more than 5,000 communities. 
Each community is managed by a local queen bee … the moms who know everything and everyone. And it is these authentic, engaged, influential moms who will introduce your products to other moms in their communities.

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550+ Mom influencers

With authentic connections to other moms

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10 years of sampling experience

Connecting brands with moms

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5,000 communities

Across the US and Canada

what we do

We combine experiential marketing with influencer marketing to showcase your brand.

Our Moms place your product right into the hands of other moms, across the nation or in the markets of your choice. 

Monthly distribution of between 1,000 and 50,000 samples available.
 

Grass roots engagement with moms at community events.

custom, interactive events for moms and their kids. In-store. In-home. In-market.

 

HOW IT WORKS

 
 
Together, we'll dig deep to ascertain the brand objectives. With an understanding of program goals and KPIs, we'll determine the best tactics and identify the ideal influencers to execute the campaign.

Together, we'll dig deep to ascertain the brand objectives. With an understanding of program goals and KPIs, we'll determine the best tactics and identify the ideal influencers to execute the campaign.

We will educate the influencers so that they truly understand your brand values, story and benefits. We hold webinars, distribute training materials and ensure that our influencers are your best representatives. No one trains as thoroughly as we do.

We will educate the influencers so that they truly understand your brand values, story and benefits. We hold webinars, distribute training materials and ensure that our influencers are your best representatives. No one trains as thoroughly as we do.

We activate the influencers in target markets to achieve exceptional results by sharing samples alongside brand stories. Influence takes place via one-on-one, mom-to-mom interactions, as well as via the Macaroni Kid newsletters, websites and social channels.

We activate the influencers in target markets to achieve exceptional results by sharing samples alongside brand stories. Influence takes place via one-on-one, mom-to-mom interactions, as well as via the Macaroni Kid newsletters, websites and social channels.

Deep feedback is critical, and we will work with you to develop a plan for capturing this information -- from a detailed survey of all participating moms to a live focus group conducted via private video conference.

Deep feedback is critical, and we will work with you to develop a plan for capturing this information -- from a detailed survey of all participating moms to a live focus group conducted via private video conference.

Within two weeks of the close of your campaign, we will measure and report the results of the campaign.

Within two weeks of the close of your campaign, we will measure and report the results of the campaign.

 

Just some of the company we keep:

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Check out our Latest Blog posts

 

Contact Us

 

Visit us at www.macaronikid.com

Call us at 1-855-MACKID1

Or contact us using the form below.

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